Arby’s targets hunters with new campaign, Chipotle continues to struggle

Fast food-chain marketing is competitive. Here’s what two big-name brands are doing to entice customers.

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Arby’s is upping the ante of its slogan, “We have the meats.”

The chain will debut what’s thought to be a fast food first—a venison sandwich, at 17 locations this fall.

Those locations will be in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia—which are also prime markets for hunters.

“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” Arby’s CMO Rob Lynch said in a statement.

The sandwich will cost $5, and it’ll feature a thick-cut venison steak (farmed, not hunted) with crispy onion and juniper berry sauce.

The company is going after hunters with its latest campaign, “It’s Meats Season.”

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