Are Canadians savvier consumers than Americans?

A new study found that 89 percent of Canadians will likely stop buying a product due to untruthful advertising. In the States that number is far less.

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A whopping 89 percent of Canucks are “very likely” or “somewhat likely” to stop buying a product if advertising around it is untruthful, according to a new poll by the Gandalf Group on behalf of the Canadian Advertising Standards Council.

The study noted that 57 percent of Canadians report having followed through on this promise. Conversely, according to the survey, only 36 percent of Americans claim to have stopped buying a product because of untruthful advertising.

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