Are celebrities hijacking Twitter? What does that mean for your brand?

Three months ago the most popular Twitter member was tech blogger Robert Scoble; he had 6,900 followers in January of this year. Meanwhile, actor Ashton Kutcher topped one million followers this morning beating out CNN in a race to see who could reach the milestone. He will join Twitter co-founder Evan Williams on the Oprah Winfrey show today to talk about the micro-blogging service. Word has it Oprah, who joined Twitter yesterday, will send her first tweet today. Kutcher and Winfrey are t…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.