Scott is widely admired for his clever and pioneering use of Twitter, Facebook, and now Google+ to engage customers and promote the car company.
Google+ has chosen Ford to test drive the social network before it opens the site to other brands later this year. That puts Monty in a great position to compare Ford’s experience on Google+ with Facebook, Twitter and other social networks and platforms. Ford has already used the site for chats with executives, photo contests, and video meet ups.
During a recent Google+ Hangout with Monty, he made a candid observation about the differences between users at the social networks. Hangouts, for the uninitiated, are video meet-ups for up to 10 users at a time—a cool idea that allows instant video networking with the people who follow you and place you in their Circles.
Google+ users seem to craft more intelligent responses, and appear less prone to crude outbursts, Monty told three of us gathered in a video Hangout that I started Monday afternoon. Although he wasn’t telling us anything he hadn’t already shared with Ford’s 13,000+ followers on the new social network.