Not the infographics pioneered by USA Today to make the news more exciting for people who don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-share kind.
Infographics are out of control—everyone is using them. That usually means they work great. Are infographics link-bait? Do they get shared a lot? Absolutely. So how can you use infographics as a weapon in your PR arsenal?
Here are a few infographics I like, along with some suggestions for how you can use this device to get your message out.
Brian Solis’ Conversation Prism
No list of PR-related infographics is complete without a reference to Brian Solis’ Conversation Prism, so let’s start there. You’ve probably seen this a hundred times, but it’s worth mentioning because it illustrates the true power and viral nature of infographics. (It was also a pioneering move when it came out, because infographics weren’t as common as far as viral content goes.) Oh, and this infographic makes money. Get yours here.
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