Are infographics the ‘cure for the common press release’?

You’re seeing them everywhere these days. (Just glance at PR Daily and other news and blog sites.) What do they mean for the PR industry?

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Not the infographics pioneered by USA Today to make the news more exciting for people who don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-share kind.

Infographics are out of control—everyone is using them. That usually means they work great. Are infographics link-bait? Do they get shared a lot? Absolutely. So how can you use infographics as a weapon in your PR arsenal?

Here are a few infographics I like, along with some suggestions for how you can use this device to get your message out.

Brian Solis’ Conversation Prism

No list of PR-related infographics is complete without a reference to Brian Solis’ Conversation Prism, so let’s start there. You’ve probably seen this a hundred times, but it’s worth mentioning because it illustrates the true power and viral nature of infographics. (It was also a pioneering move when it came out, because infographics weren’t as common as far as viral content goes.) Oh, and this infographic makes money. Get yours here.

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