Are painted murals a part of PR’s future?

Many PR professionals are laser-focused on social media and mobile technology, but a low-tech approach can be effective, too.

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When it isn’t being mistaken as celebrities getting free tickets to personal crisis management, public relations typically involves managing the spread of information from an individual or an organization to the public.

For centuries, the traditional means of outreach, via the news media, has been the cornerstone of public relations, but as the technology advances at such an astronomical pace, traditional media placements can no longer be viewed as the go-to medium for getting a message across. The second wave of PR, flagged by the spread of digital communications, is taking over.

What if, however, a low-tech option, painted murals, became a prominent PR channel?

In the past, murals used to be an important means of expression. During the progressive era in the United States, politicians and educators commissioned murals in schools, hospitals and on the streets to shape values. Does it still have a place in society, and more specifically in the realm of PR?

Here’s why I think murals should make a comeback:

Art tells a story

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