Are professional copywriters more qualified than PR pros to tweet and blog?
One year ago, the owner of an advertising agency blogged that copywriters will thrive in social media by working for big brands. Turns out that’s not the case. “Most of the people tweeting and blogging on behalf of the big brands are mostly PR and general marketing people (and in some cases, designers – gasp!),” he wrote on his blog, Obsessed with Conformity . “Granted … not every copywriter has the acumen to pull this off, but I sure thought a lot more of us would be o…
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