Are Thanksgiving Day sales here to stay?

Millennials say yes, even though many move to boycott participating brands.

Ragan Insider Premium Content
Ragan Insider Content

It’s almost time to sit down with family and friends, enjoy turkey and dressing, and then take part in our nation’s beloved tradition of consumerism: Black Friday.

For many, that tradition will actually start on Thanksgiving Day, but is that actually what consumers want?

For many, the answer is no. According to a recent LoyaltyOne research study, half of Americans say having all-day shopping hours on Thanksgiving Day detracts from the celebration and time with family.

Crazy Black Friday Marketing Idea: Closing your store to let employees spend Thanksgiving with their families.

— Steve Amiri (@SteveAmiri) November 11, 2014

New rule: if a company starts it’s black Friday sale on thanksgiving, I’m not buying anything from them all season. You people are pathetic.

— Deeko (@DeekoVB5) November 11, 2014

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.