Currently, it’s due to our increasing numbers. A recent example—among many—is a May piece in The Economist subtitled “Flacks vastly outnumber hacks.” It compares PR professionals to “urban foxes” and calls us “slime-slingers,” among other things, while positioning bloggers as the new guardians of the truth.
Then there’s the comically passionate jeremiad from TechCrunch that declares war on all of PR-land. Again. Likening PR to “a weed growing out of control,” it singles out Facebook’s team as the “worst of the worst” when it comes to “slimeballishness.” It’s basically a rant against Facebook, but at least it negates the bloggers-as-truth-tellers argument.
Aside from the gratuitous resentment that nearly jumps off the screen, I have to wonder: Are there too many PR people? If there are, does it mean we’re using our influence to distort the truth?