Are we living in the ‘apology era’?

According to one PR exec, it’s clear that we are. As a result, brands must be more cautious with their apologies.

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Elton John had it wrong. Though I’m dating myself by admitting that I love the song “Sorry Seems to be the Hardest Word,” I couldn’t resist tying it in, because a real-time review of American news coverage speaks strongly to the contrary. Sorry, in fact, seems to be getting a whole lot easier.

We live in what I call the apology era. In the last week of April, a Google news search found 238 stories using some form of the word apology, most of them in the headline. Here’s just a sampling:

Political apologies:

Japanese prime minister stands by apologies for Japan’s WWII abuses

NY Assemblyman William Scarborough resigning, admits lying about being in Albany

Celebrity apologies:

Alice Eve Apologizes for Comments About Bruce Jenner

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