These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right.
Here is a look at three that maybe worth your organization’s time.
In each case, if one invests the same amount of time they would in Facebook or Twitter—in essence replacing one with the other—they would likely get the same if not a better result from the community.
So why ignore them?
It may not make sense to call LinkedIn a second-tier social network for much longer. Maintaining a competitive position with Facebook is not easy, but somehow LinkedIn keeps it coming.
Now with more than 100 million people, much more fluid social tools, and a very strong professional focus, this may yield even stronger results than the often over-valued Twitter.
LinkedIn’s mission to serve professional communities also makes it a better place for B2B communities, especially those with difficult topics such as defense, medical, etc.