Are you on top of these product marketing trends?

Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.

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Successful product marketing starts with keeping up with trends.

In the age of smartphones, it’s important to keep your strategy relevant, visual and forward-thinking. Changes in technology have led to some of the most innovative marketing campaigns to date.

To best meet the needs of today’s mobile and social media-driven consumer, PR and marketing pros should consider these approaches:

Enhanced video marketing

Videos formatted for social media can entertain, captivate and persuade consumers. Various platforms have begun to prioritize video and reward users for sharing content. Facebook’s integration of live video on its news feed, Snapchat’s real-time video feature and YouTube 360‘s dedicated virtual reality channel are using video to continually interact with customers. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.

Social media connection apps

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