• Created press kits that highlight important sound bite-ready statistics and dates and provide a succinct overview of your event’s goal, as well as any other elements that would be helpful to create a story. • Identified spokespeople who have cell phone access, because at times you’ll want to reach them quickly. This is especially important if your event is in a large facility or your spokespeople are responsible for many other tasks. Alert them as soon as possible to media interest, and prep them to be ready for a call or an in-person interview. • Scoped out intriguing visuals that will be of interest to the TV station’s viewership. Examples include new technology, first-of-its-kind services or products, or prominent people in the community. • Identified articulate participants who are willing to share their personal stories with members of the media, too. It’s great to have your organization’s leadership quoted, but many compelling stories could come from those you’re assisting.
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