How deeply do you understand their products, their supply-chain issues, their market challenges, their competitors, and their industry?
Agencies pride themselves on research and gaining the right understanding of how best to help a client achieve its marketing and communications goals. But sometimes a client may be silently wishing its agency was doing a little bit more. Marc Brownstein explored this notion in a story in Advertising Age after he met with a CMO who shared concerns about his agency. Bottom line is you need to make sure your clients have what they need from you.
To do so, you should start by asking yourself these questions: