Are your tweets happy or sad? Science says it matters—to brands, too

A new study found that happy people interact with each other on Twitter, while sad people tweet with other mopes. Question is: Are your tweets more receptive to Debbie Downers or Guy Smileys?

That information has an implication for brands on Twitter. What types of people do you want to communicate with on Twitter: optimists or wet blankets?

The scientists involved in the study tracked 102,000 Twitter users over six months with language software to measure the emotional content of 129 million tweets.

From New Scientist:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.