As Big Mac turns 50, McDonald’s will offer a redeemable coin
The iconic burger has its own song, a devoted following and, now, five iterations of a minted coupon for a free sandwich. The retro campaign has created buzz online and off.
To celebrate the Big Mac, McDonald’s went old school.
The fast-food chain minted a commemorative coin, worth one Big Mac at thousands of locations worldwide, and social media users jumped on the trend.
McDonald’s share this video on YouTube to explain:
It also shared the news via Twitter:
We’re celebrating 50 years of Big Mac by creating a global currency—MacCoin—each one worth a free Big Mac around the ð, with 5 collectible designs for 5 legendary decades. Starting August 2, collect your own MacCoins when you buy a Big Mac while supplies last. #BigMac50 pic.twitter.com/xn8Z9GNLSp
— McDonald’s (@McDonalds) July 29, 2018
McDonald’s chief executive explained the significance of the rollout date.
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