Among marketers using the Kenshoo ad management tool—which enables users to manage paid search, Instagram and Facebook campaigns—global budgets saw an eight percent year-over-year boost in 2015’s last quarter. Kenshoo says that money spent on mobile marketing accounted for nearly all the growth.
Marketers are “adapting to changes in bidding strategies that focus on smaller quantity of more targeted clicks that drive downstream actions rather than just engagement,” Kenshoo’s report reveals.
For more digital marketing insights from Kenshoo’s survey, check out its infographic.
Google unveils real-time ad platform
As online advertising grows in popularity, Google is making it easier for marketers to jump on trends as they happen.