As Fiesta Movement ends, Ford looks to continue social media buzz

The “Fiesta Movement,” a social media campaign Ford launched to build hype around its upcoming 2010 Fiesta model, is ending. For the campaign, Ford loaned the new Fiestas, which were European models, to 100 YouTube personalities with an agreement that they would create videos about the cars. And they did—big time. “The videos attracted 3.5 million views and helped boost awareness of the car to 38 percent among 16- to 24-year-olds,” Michael Learmouth reported for Advertising …

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