The group representing the music industry has proven itself tone-deaf.
After the Grammys program concluded Sunday night, with Bruno Mars grabbing many awards and men taking home most of the trophies, a Twitter hashtag (#grammyssomale) called out a gender gap in recognizing accomplishments in music.
Every show business awards group should prepare for a discussion about gender parity, but it seems the Recording Academy got caught off guard.
The official response, from academy president Neil Portnow, was to say that women have to work harder and be more creative.
The Twitterverse wasn’t pleased with the Grammys programming, nor the subsequent messaging, in light of the #MeToo movement and cultural reckoning with gender disparity.
You all should be ashamed for having a edition so sexist#GRAMMYsSoMale
Again, I’m gonna let this image here pic.twitter.com/3lDcYb3tLC
— Lombo do sanduíche (@lukete_bolete) January 29, 2018