As Papa John’s founder re-emerges, chain’s PR firm fires back

John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.

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The hits keep on coming for those connected to Papa John’s recent crisis.

After the company’s founder and former chief executive, John Schnatter, resigned as chairman of the board following reports that he used a racial slur during a call with his PR and marketing agency, Schnatter’s actions are still causing backlash for the agency and the pizza company.

The Onion has lampooned Schnatter, and even the family of the late Colonel Sanders lashed out, calling him a “weasel” in a recent interview.

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