As publishers flee Facebook, LinkedIn rises
Frustrated with algorithm tweaks and diminishing organic reach on the world’s largest social network, marketers are redirecting resources toward different platforms.
Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook.
Facebook recently announced that it will prioritize posts of users’ personal contacts and show fewer posts from publishers and other businesses in news feeds. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers.
Since being purchased by Microsoft, LinkedIn has added native video, enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn’s professional audience is attractive for B2B product promotion, and it’s increasingly becoming a publisher-friendly hotspot.
LinkedIn emerges as a content-sharing network
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.