As the crisis deepens, Toyota tells U.S. dealers not to hire their own PR help

Don’t go getting your own PR help, Toyota told its dealers Monday. Corporate will handle the PR. The reason: Toyota reportedly felt its dealers would be delivering the same message as corporate — or perhaps the dealers wouldn’t deliver the same message. Either way, Toyota is about to endure a tough week. Today, Toyota U.S.A. President James Lentz testifies before the House Energy Committee. On Wednesday, Toyota CEO Akio Toyoda will testify before the House Committee on Oversight an…

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