As Toblerone shrinks, UK consumers vociferously ‘mind the gap’
Mondelez International said the decision to decrease the weight of the Swiss chocolate bars was due to rising ingredient costs, not Brexit. Brits were not amused.
Mondelez International—makers of the Swiss chocolate products—is facing a wave of criticism after reducing the weight of its bars by increasing the gap between its triangles.
The change affects two products sold in the U.K.: Toblerone’s 400-gram bar is now 360 grams, and its 170-gram bar weighs 150 grams.
Toblerone announced the change last month on its Facebook page, saying the decision was due to rising ingredient costs:
It tweeted the announcement as well:
Toblerone fans, we have some information on the size of our chocolate bars. Please see the statement on our Facebook:https://t.co/PbwZbuvlvL
— Toblerone (@Toblerone) October 15, 2016
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