As videos and visuals rise on social media, so does data mining

Snapchat and Facebook have announced gains in viewership, and Pinterest is taking control of search through images. Here’s what it all means for brand managers.

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Snapchat’s daily video views have tripled since May; a spokesperson for the social media app told The Financial Times that 6 billion videos are watched through its platform each day.

The announcement means Snapchat is fast approaching Facebook’s video views. Last week, the social network announced that 8 billion videos are watched daily on either the desktop platform or through its mobile app.

“Over the next few years, video is going to be some of the most engaging content online,” Facebook founder Mark Zuckerberg recently told analysts.

One of the ways Facebook is gathering and sharing engaging video content is through “Live,” its live-streaming feature similar to Periscope and Meerkat.

Facebook product manager Vadim Lavrusik and Facebook product marketing specialist Peter Yang announced in a company blog post that users can now subscribe to their favorite Live participants.

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