At Ford, PR pitches are tailored and shareable

Call it PR pitch meets social media sharing. Ford social media chief Scott Monty and his team are creating personalized pitches for reporters with sharing tools so reporters can share the pitches with others. Besides being a great PR effort for Ford, it’s a potential new trend for the entire PR industry to watch and evaluate. It’s certainly a far cry from the spammy pitches. — Claire Celsi

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