The golden statuettes weren’t the only prizes at Sunday night’s Academy Awards ceremony.
As viewers’ eyes fixed upon the attendees, presenters and winners, several marketing moments grabbed attention, as well.
A night to long remember. #2019OscarsIn5Words
— The Academy (@TheAcademy) February 25, 2019
Consider two key takeaways from brand managers who netted gold of their own:
1. Focus on storytelling.
Though viewer numbers for the Academy Awards are dwindling, many marketers still delivered commercial spots to get brand messages in front of consumers.