At the Oscars, marketers grab a share of the spotlight

Storytelling and prompt engagement after a product mention gave marketers the chance to woo viewers of the Academy Awards telecast.

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The golden statuettes weren’t the only prizes at Sunday night’s Academy Awards ceremony.

As viewers’ eyes fixed upon the attendees, presenters and winners, several marketing moments grabbed attention, as well.

A night to long remember. #2019OscarsIn5Words

— The Academy (@TheAcademy) February 25, 2019

Consider two key takeaways from brand managers who netted gold of their own:

1. Focus on storytelling.

Though viewer numbers for the Academy Awards are dwindling, many marketers still delivered commercial spots to get brand messages in front of consumers.

Forbes reported:

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