AT&T to rebrand and adopt inane tagline, ‘Rethink possible’

AT&T is launching an ambitious rebranding campaign that includes a redesign of its iconic logo. “The new theme attempts to position AT&T as a lifestyle company and elevate it from the recent ad sniping with rival Verizon,” Advertising Age reports. The campaign is led by the tagline, “Rethink possible.” Why don’t modern taglines ever sound like something an actual human being would say?