If you need proof, check out AT&T’s latest venture, “Hello Lab.” For the project, the mobile carrier is teaming up with a variety of internet celebrities that the teenager in your life probably admires.
AT&T is producing the campaign with digital video firm Fullscreen. It will consist of a year’s worth of content from social media celebrities and is focused on reaching audience members ages 18 to 24.
Not everyone is susceptible to television advertising, so more marketers are using influential social media users as a way to tap into the talents (and ever-growing loyal audiences) of YouTube, Snapchat, Instagram and Vine stars. RELATED: How to communicate with a millennial workforce.