Austin bar’s sign makes light of abuse, blows up on social media

Minibar has attempted to make things right by firing the employee who wrote the message and offering to donate $1 from each domestic beer sale to the National Coalition Against Domestic Violence.

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People walking by the Austin, Texas, hangout Minibar one recent night saw a message on a sign outside that read, “I like my beer like I like my violence: domestic.” Quite a few people probably took offense, but one onlooker, a local named Seetha Kulandaisamy, was mad enough to take a photo and post it to Reddit with the headline, “Austin can do better than this.”

Kulandaisamy later told ABC News: “My first response was just anger. I currently am a volunteer at the women’s shelter in Austin, so my sensitivity is extra high, but I think my reaction would have been the same regardless. Not only was it offensive, but it was also just bad humor.”

The bar’s management would seem to agree, or do now that the offending sign has grabbed national headlines and a considerable amount of social media attention. All the recent activity on Minibar’s Facebook page appears to revolve around the sign.

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