Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.

Good morning, PR pros:

 Emoji are becoming more inclusive in 2020: The Unicode Consortium announced 117 new symbols, which include gender-inclusive and skintone options for existing emoji, the transgender flag and symbol, and, as Engadget reported, “the hand with pinched fingers known as the ‘Italian hand gesture.’”

It can serve as a reminder to consider whether your content features diverse and inclusive images. If it’s not, you might want to add that to your content marketing strategies.

Here are today’s top stories:

The antivirus provider shuttered its subsidiary, Jumpshot, after reports circulated that the company had harvested and sold off users’ web-browsing data.

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