Avoid these 5 common Facebook marketing mistakes

Setting up a page and watching the ‘likes’ roll in is not the whole deal—not at all—but that’s a miscalculation that many make as they get started. Here’s how to play it smart.

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Kevin Mullett, a social media and search engine optimization expert and the director of product development for Cirrus ABS, spoke about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.

1. No plan in place

Many brands or businesses can easily create Facebook pages, start pushing out content, and attempt to acquire fans, but they don’t have any kind of goal in mind. Is the Facebook page meant to build brand awareness, connect with fans, cultivate a following, or improve customer service? Much like how a football team has a game plan before a big competition, businesses should figure out what they want to do with their pages and start tailoring posts to that purpose.

Mullett talked about how brands on Facebook can develop a clear marketing goal:

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