From client testimonials to how it treats its employees, air INTEGRATED has proven itself. The 25-person ad agency approaches its client work first with people. “Who” is the first stop in learning about a client’s customers, followed by “how.” The team doesn’t do anything before discussing goals, audience, and strategy. We applaud air INTEGRATED for achieving its recent goal of securing a client from the beginning—to help it establish an identity and brand. It did that for a new health care company and welcomed the challenge of naming and branding that client, working with the founder to launch the company. This gave air INTEGRATED a way to showcase its full capabilities from PR and social media, to analytics and data. It set a high goal and achieved it. Bravo!