In January 2013, Jessica Aspiras, the new marketing manager for the Tampa Bay Partnership, an eight-county regional economic development nonprofit in west-central Florida, consolidated 10 Partnership websites into one website. The new site told the stories of the people behind the Tampa Bay-area developments and land sales. In just a few months, visits to the content marketing-style website rose by 238 percent. Facebook likes for the website shot up 124 percent, its Twitter followers increased by 70 percent, and LinkedIn followers went up by 156 percent. Congratulations!