Brooks Wallace of Hollywood PR has a passion for telling her clients’ stories to the world. Case in point: Her client, Guidant Financial, pioneered an ingenious idea to use personal 40lK funds to give small-business entrepreneurs capital to launch a business or expand, without getting taxed on their withdrawn 40lK savings. The concept set off warning bells within the IRS initially, and financial journalists shared some of the government’s hesitation until Wallace helped reassure its legality. Wallace got huge publicity for Guidant’s Rollover as Business Startup (“ROBS”) financing mechanism, secured Guidant CEO David Nilssen a long-term contract as an essayist for Entrepreneur.com, and established ROBS as a serious alternative to bank or SBA loans. Her pitches led to stories that got 500 million impressions in Bloomberg Business, Kiplinger’s, The New York Times, The Wall Street Journal, Newsweek, and more.