“Measure twice, cut once” goes the old saw.
Still, if you’re not measuring the right materials, or you’re looking from the wrong angle, you’ll get a skewed result.
SSPR’s resident measurement and data analytics expert, Amy Dardinger, has proven herself masterful at demonstrating share of voice and ROI for clients in a way that drives significant business value.
For her client-focused approach to identifying metrics that matter, Dardinger has been named Ragan and PR Daily’s Measurement Professional of the Year.
Her people skills come into play, as well. She tactfully guides clients to recognize the most valuable metrics for their particular needs. Dardinger applies a data-centric strategy, her expertise in using various measurement platforms, and the development of cohesive, integrated results to make creative yet calculated recommendations—and she has the confidence to push back, if needed.
For prioritizing clients’ needs—and pinpointing relevant data to meet them—we salute Amy Dardinger.