Marketing keys on one overriding tenet: Know your audience.
A corollary: Meet your audience on their turf.
JBL focuses on the intersection of music, sports and culture, partnering with high-profile organizations and influencers to attract young consumers.
Highlights include the three-day JBL Fest, mingling consumers with sports and entertainment stars; NBA All-Star Weekend, an opportunity for a digital-first campaign promoting JBL; Sounds of the City, which partnered NBA players and top music producers; and its 26-event Dare to Listen Tour, with a mobile lab that attracted 700,000-plus attendees.
JBL’s newest brand ambassador, DJ Diesel (a.k.a. Shaquille O’Neal) anchored three major Miami Music Week events to propel JBL LIVE into the cultural conversation.
Congratulations to team members Chris Epple, Kheri Tillman, Katie Raymond, Amanda Wormald, Denise Daly, Jennifer Liang, Andrea Seib, Connie Tsang, Lisa Mathew, Tara Mills, Bianca Hopkins, Michael Craig and Angelica Corona.