Jones PR’s Oklahoma 100 is a terrific idea executed perfectly. It’s so successful that it’s taken first place in the “Electronic Publication/e-Newsletter” category of PR Daily’s 2018 Content Marketing Awards.
Jones PR operates in Oklahoma; its market is Oklahoma businesses. The e-newsletter is one of the agency’s approaches to gaining visibility in its market. The Jones PR staff contributes most of the content to the newsletter: writers, photographers, videographers and PR experts who, according to Jones PR, “recognize the need for a quick bi-monthly e-newsletter focusing on Oklahoma.”
The newsletter is a blend of content offering a quick overview of “the people, news, events and ideas that shape our state.” Each article is precisely 100 words; videos are precisely 100 seconds (hence the newsletter’s name). Topics range from Oklahoma history to arts and entertainment, culture and business news, media, restaurants, events, travel and more.
Analytics suggest the approach resonates. The emailed newsletter has impressive open and read rates; website views are numerous and never seem to trail off. The approach demonstrates how subtle marketing that serves a marketplace can pay big returns, especially when it taps into the current zeitgeist while understanding thoroughly the interest of the people it’s trying to reach.
Congratulations to the team of Brenda Jones Barwick, Joshua Harlow, Chip Carter, Taylor Ketchum, Ashley Ross, Nicona Lane and Kristen Giroux.