Tarrant County College (TCC)—the seventh-largest college or university in Texas—launched REACH magazine, a digital and print publication, to highlight its efforts to put students on their paths to success. REACH has won first place in the “Electronic Publication or E-newsletter” category of PR Daily’s Content Marketing Awards.
The magazine publicizes the strides TCC is making to help students succeed, along with the impact the college has on the community. Along with institutional excellence, these themes form the pillars of REACH’s editorial platform.
Produced in-house by the seven members of TCC’s communications, public relations and marketing department, the magazine features custom artwork and photography to keep readers engaged. The team selects stories designed to inspire them to hang onto the print copy; the team avoids publishing upcoming events so the magazine won’t appear dated.
Each issue includes recipes from TCC’s culinary department, along with practical tips from various campus programs. Although the magazine is available in print, the digital version is more than just an online archive of the print magazine. Readers can download the PDF of the print version, but each article is posted to the issue as an independent content unit; the table of contents is a series of tiles that include a compelling image, a big headline and a short description of the story.
The stories themselves are given a powerful digital treatment with a large hero image, strong pullquotes, appropriate images scattered throughout many stories and social sharing buttons.
Congratulations to Suzanne Groves, Sara Tucker, Connie Wiebe, Rita Parson, Reginald Lewis, Kendra Prince, DeeDra Parrish and Brandon Tucker.