
This program is now closed.
Learn more about current programs here.
RECOGNITION
EACH CATEGORY WINNER WILL RECIEVE:





Content Marketing Awards
There have been many powerful stories to tell this past year—we want to hear about yours.
PR Daily’s Content Marketing Awards celebrates the best work from organizations, agencies and independent consultants. We’re looking for creative content that told stories strategically. We want to know how you crafted engaging narratives that captivated distracted audiences—in any medium.
This awards program will spotlight the content creators in marketing and communications who write, edit, film, curate, broadcast, publish or just plain create superb content to promote their brand, organization or client.
Tell us about content you created to meet a larger marketing goal, such as building brand awareness or attracting and retaining the industry’s best talent. You can also submit the content and campaigns themselves. We invite you to enter as many categories as you’d like in this year’s competition. Pro tip: You’ll save on multiple entries of the same project or campaign.
Don’t forget our Grand Prize categories: Content Marketing Agency of the Year, Content Marketing Campaign of the Year, and Content Marketing Strategy of the Year.
What makes a winner? Learn more about last year’s winners to see how your work measures up.
CATEGORIES
CONTENT MARKETING ASSETS
Annual Report
Branded Blog
Branded Content Site
Branded Podcast
Brand Journalism/Online Newsroom
Branded Content Series (Print or Digital) – B2B
Branded Content Series (Print or Digital) – Consumer
Community – Most Engaged
Email Newsletter
Individual Blog Post
Infographics
Interactive Content
Interview or Profile
Microsite
Multiplatform/Omnichannel Content
Newsjacking or Trend-Related Content Marketing
Original Use of Social Media
Photography
Photography Series
Print Publication
Sponsored/Branded Content
Use of Facebook
Use of Instagram
Use of LinkedIn
Use of TikTok
Use of Twitter
Use of YouTube
User-Generated Content
Video
Video Series
Virtual/Augmented Reality Content
White Paper/Special Report
CONTENT MARKETING CAMPAIGNS
B2B Campaign
Consumer Products Campaign
Covid-19 Campaign
Crisis Communications
DEI Communications
Education Campaign
Employee Communications Initiatives
Financial Services Campaign
Food and Beverage Campaign
Health and Wellness Campaign
Influencer Content Marketing
Media and Entertainment Campaign
Product Launch
Social Justice Campaign
Sustainability/ESG Communication
Technology Campaign
Thought Leadership Campaign
Travel, Hospitality and Tourism Campaign
Other
CONTENT MARKETING FOR THE PURPOSE OF
Brand Awareness
Customer Engagement
Employee Engagement
Executive Communications
Experiential Marketing
Lead Generation
Reputation Management
Talent Recruitment or Retention
PEOPLE AND TEAMS
Agency/Client Collaboration
Blogger of the Year
Content Marketing Writer of the Year
Content Marketer of the Year
Content Marketing Strategist of the Year
In-House Branded Studio
Podcaster of the Year
Social Media Marketer of the Year
Team of the Year
Video Producer of the Year
Visual Storyteller of the Year
GRAND PRIZE
Campaign of the Year
Content Marketing Strategy of the Year
Marketing Agency of the Year
PR Firm of the Year
Project of the Year
HOW TO ENTER
Campaign or Project Entries: On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be no more than 1,000 words and include the following sub-headings (when applicable):
- Goals
- Strategy and tactics
- Execution
- Evaluation: success, results or ROI
Individual or Team Entries: Tell us in 1,000 words or less about the nominee’s or team's accomplishments in the previous 12 months. Winners will be those who have distinguished themselves among their peers with meaningful achievements. Please include examples of creative campaigns or initiatives that have proved beneficial to your organization or clients. When applicable, please include the following sub-headings:
- Goals
- Strategy and tactics
- Execution
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can’t be uploaded to the system should be mailed to:
Brendan Gannon
Ragan Communications
10 S. LaSalle St., Suite 310
Chicago, IL 60603
ELIGIBILITY REQUIREMENTS
These awards are open to in-house, agency and independent communication practitioners, and vendors, in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from any country are welcome to enter as long as the entry is submitted in English.
Contact Brendan Gannon to find the perfect category for your campaign or project. You can call 312-960-4407 or email brendang@ragan.com.
This year’s program is open to any work executed between June 1, 2020, and July 23, 2021, inclusive.
ENTRY FEES
The fee for this program is $425 per entry into standard categories. Grand Prize entries are $475 per entry.
A late fee of $199 per entry will be added to all entries after 11:59 p.m. Central time, July 23, 2021.
Do you have a campaign, project, person or team you'd like to enter into multiple categories? Pay the original entry fee, and then only $199 for each additional category!
All entries are non-returnable and non-refundable.
Frequently Asked Questions
Why should you apply?
Our award programs help you measure the success of your work and prove the value of your contributions to your organization. You can set yourself apart in the industry as an expert, which will open doors throughout your career. As a winner, you’ll earn publicity for your brand across our websites and social media audiences, a custom write-up about your campaign and a trophy.Who can enter?
Entries may be submitted by organizations worldwide. The only requirement is that entries be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.What does it take to be a winner?
Although each award program is unique, we look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or media coverage that back up your claims, and share creative collateral such as videos, visual design or websites that were a part of your project. Please look at our past award winners to see what gets recognized and rewarded. We encourage you to submit the same campaign to multiple categories, if you feel they are relevant. Doing so increases your chances of winning—and you'll receive discounted rates on additional entries.Why are some deadlines extended?
We extend deadlines based on applicant needs and upcoming promotional opportunities.When will I find out results?
We aim to announce finalists about eight weeks after the program close. The announcement of the winners comes about four weeks after the announcement of the finalists. Each announcement will be made with a headline on our website, in our daily email newsletter and on our social media platforms. Emails notify entrants of these announcements. As deadlines are extended, so are expected announcement dates.Additional Questions
If you have any questions about the program or problems submitting your entry, please call Brendan Gannon at 312-960-4407 or email brendang@ragan.com.
Sponsorship Opportunities
If you are interested in sponsoring the Content Marketing Awards program, please contact Hannah Lavelle at 312-960-4628 or email hannahl@ragan.com.
Ragan Communications is not responsible for international shipping fees related to trophies or certificates.