You know how hard it is to get your kids to do their chores. Imagine taking them on a 6,511-mile trip through 25 cities doing weed-pulling and housecleaning for others, all to promote Dad’s app.
Gregg Murset, father of six, did this to promote his My Job Chart app—and he reaped heaps of publicity, including dozens of stories and TV spots on shows such as “Good Morning America” and Fox News.
The campaign by Asylum Public Relations’ Laura Baumgartner, Tessa Kay, and Jason Ovitt wins top honors in the Best PR Innovation category of PR Daily’s 2014 Media Relations Awards.
My Job Chart allows parents to create and assign chores to their children, assigning each chore a point value. When Junior completes a chore, he signs into the account and marks it, adding points that can be cashed in for real prizes.
This summer, the family packed into their RV and drove thousands of miles across the country, stopping along the way to do chores for strangers in need of a helping hand, such as kids battling cancer or incurable diseases.
The media ate it up. The Work Across America Tour garnered stories on Ellen.com, People magazine’s website, “Good Morning America,” ABCNews.com, and dozens of local TV affiliates and newspapers.
The Mursets did work that helped the National MPS Society, Cookies for Kid’s Cancer, the Leukemia and Lymphoma Society, and Folds of Honor. Families were located in each city and times were arranged for the Murset family to do chores at their homes while juggling interviews.
Cities visited included Albuquerque, Denver, Kansas City, Chicago, Detroit, Buffalo, New York City, Baltimore, Richmond, Raleigh, Charlotte, Atlanta, and Pensacola. Multiple stops were made in surrounding suburbs in each city to do chores.
Plus, after a breakdown of their RV, the PR team and the family had to scramble to rearrange multiple interviews and TV and radio spots. All in all, a stellar effort.