Best Charitable/Not-For-Profit Video

Hospital creates a simple, eloquent video for a famous football quarterback

Seattle Children’s Hospital uses video to graciously say ‘thank you’ to the Seahawks QB and his wife for their ongoing generosity and dedication to sick children. 

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There’s nothing fun about being a sick kid at a hospital. 

But if an NFL football player visits your bedside, your mood might improve. 

“Blue Tuesday” at Seattle Children’s Hospital is a day when the Seahawks’ star quarterback, Russell Wilson, and his wife, Ashton, come visit the hospital. According to the entry, it’s the brightest day of the week for patients, families, and staff. 

We award Seattle Children’s Hospital the prize for Best Charitable/Not-for-Profit Video in PR Daily’s 2013 Video Awards because this video shows how one person’s willingness to give back can help uplift an entire hospital community. 

“The time the couple has dedicated to Seattle Children’s has been miraculous,” according to the entry. “They bring smiles to sick children and keep hope alive for families and staff.” 

As an added bonus, Wilson tweeted the video and it was picked up by local and regional media. In one month, the video was viewed more than 70,000 times. 

Congratulations to the Seattle Children’s video team and Kathryn Bluher, Brittany Alsot and Valerie Needham. 

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