Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more.

Good morning, PR pros:

 To ring in the Chinese New Year, Apple has released a short video titled, “Daughter.” The video, inspired by true stories, depicts a Chinese woman battling cultural norms as she raises her daughter while estranged from her own mother.

Though the spot was created by Academy Award-nominated director Theodore Melfi and award-winning cinematrographer Lawrence Sher, it was shot entirely on Apple’s iPhone 11 Pro. In a behind-the-scenes video, Melfi and Sher describe the features of the phone that they’ve put to work to tell the story.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.