Bacardi Limited implements spirited environmental measures

Its corporate campaign demonstrates the company’s commitment to a sustainable future.


Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines with a portfolio comprising more than 200 brands and labels. The company has taken a leadership role in sustainability with substantial steps toward minimizing environmental impact—recognizing the challenges of global climate change and increasing water scarcity, for example. Last year, Bacardi launched an ambitious sustainability campaign called “Good Spirited: Building a Sustainable Future” to reduce environmental impact in critical areas. The initiative engaged internal and external audiences that included employees, trade partners, and consumers, while raising awareness of sustainable business practices. Since 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. Some sustainable projects to date include using wind power for Bacardi rum in Puerto Rico, repurposing water used to clean barrels, mulching retired barrels for use in landscaping, switching from fossil fuel to hydro energy for Martini vermouth production in Italy, and transforming the historic Laverstoke Mill in England to a green-certified distillery for Bombay Sapphire gin powered using biomass and hydro-electrical energy sources. Bacardi secured vast media coverage for its sustainability efforts while catalyzing employees to adopt a more active environmental stance. Bacardi won Ragan’s 2015 PR Daily Award for Best Corporate Social Responsibility for its adoption and promotion of sustainability best practices. Kudos to contributing staff members Jessica Merz, Amy Federman, and Veronica Nur Valdes, in communications, and Stuart Lowthian and Julio Torruella, in operations. Read about all the winning entries in the 2015 PR Daily Awards here. For more information on all of the award programs, visit this page.

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