Bacon becomes currency for new Oscar Mayer campaign

With only a trailer of cured pork to his name, comedian Josh Sankey is a man on a mission. Plus, food diplomacy, Obama bear hug lands pizzeria owner in Yelp war, kids’ pole dancing classes, a world record QR code, and more.

Ragan Insider Premium Content
Ragan Insider Content

I’ve often thought: If only my dead grandmother had left me her diamond engagement ring so I could hawk it for some crispy cured pork strips. Actually, I’ve never thought that. I prefer my bacon limp. Then again, I’ve never faced the temptation of a Bacon Barter—the delicious new campaign from Oscar Mayer. To prove how delectable its Butcher Thick Cut Bacon is, the brand is sending comedian Josh Sankey on a cross-country road trip with nothing but its bacon to pay for his expenses. Follow his journey on Twitter or Facebook to learn when the Bacon Barter will be in your neck of the woods.If the allure of bacon can power a man across the United States, it’s no surprise our government would use food as a diplomacy tool.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.