Good morning, PR pros:
Roughly 30 months after its launch, the live-trivia app HQ Trivia shut down with a final broadcast (its hosts were drunk). In its peak, the app reached more than 2 million players, but its last broadcast drew only 28,000 viewers.
With HQ we showed the world the future of TV. We didn’t get to where we hoped but we did stretch the world’s imagination for what’s possible on our smartphones. Thanks to everyone who helped build this and thanks for playing.
— Rus (@rus) February 14, 2020
In a company-wide email on Friday, CEO Rus Yusupov said that the app had initially secured a buyer, but they “suddenly changed their position” on Thursday, making the app financially untenable.