Good morning, PR pros:
With legal battles making headlines, Mattel has made a judicious—and judicial—choice for its Barbie Career of the Year doll:
The verdict is in! With over 200 careers since 1959, this year Barbie takes the stand as a Judge! The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better.
— Barbie (@Barbie) October 7, 2019
Mattel partnered with GoFundMe to raise money for three nonprofits supporting female empowerment: She’s The First, Step Up and She Should Run.
Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. state judges are female: