Battling Olympic-scale competition for coverage of a startup launch

The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.

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Late July 2012, Wimbledon was over and London was rejecting tradition—basking in sunshine and avoiding the rain. 

The not-so-small matter of hosting its first Olympics since 1948 was also proving quite the distraction. As is the norm for Londoners, if it is sunny, you head to the pub. If there is a sporting event, you go en masse (via the pub), and if you can’t get a ticket, you go to the pub.

Over 2 million people attended Olympic events in the first weekend alone, making it the largest crowd event in the city’s history.  This commitment to the games would continue throughout the two weeks.

Ever the contrarian, I had avoided the clamor for tickets to events and cleared my calendar in preparation for the biggest event of my career—launching Capstone Hill Search. 

Months, probably years, of preparation were about to be executed in a seamless plan that covered a website launch, a media and LinkedIn blitz, a sophisticated business development project and various industry announcements.

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