Good morning, PR pros:
YouTube Music is making its services more personalized as it rolls out targeted playlists to users worldwide.
The playlists—called Discover Playlist, New Release Mix and Your Mix—will curate new music for listeners based on their previous choices, as well as keeping lists of your favorite songs.
For communicators, this is another indication of the move toward personalized content, using consumer data to precisely target individual users. With more and more companies using this level of detail to reach consumers, your ability to get into the weeds of user data to craft a personalized content journey is going to be the primary way you can break through.
How are you using consumer data and social listening to tailor content for your audiences? Share your thoughts with our hashtag #MorningScoop.
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The retailer is overhauling its C-suite to refresh the ideas at the top of the struggling company. The changes come from new CEO Mark Tritton, former chief merchandizing officer for Target.