Beer-buying app highlights the digital creativity of Waggener Edstrom

The PR firm sparked major buzz by partnering with tenfour agency to create Tweet-a-Beer, an app that enables users to buy someone a beer via Twitter.

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Standing out among this crowd is no easy task for even the savviest tech minds.

Waggener Edstrom answered this problem with beer. Just six weeks prior to the 2012 SXSWi festival, the Portland-based firm partnered with local creative agency tenfour to create the Tweet-a-Beer app, which enables users to buy someone a beer via Twitter. It was such a hit that some bloggers called it the breakout app of the festival—and now it’s an award winner.

Earlier this year, Tweet-a-Beer was named Best Mobile App in the PR Daily Digital PR & Social Media Awards for its highly creative concept and ability to spark significant buzz for the agencies behind it, Waggener Edstrom and tenfour.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here.

“We wanted to make it so that the southern hospitality that flows between two people in a Texas pub could happen anywhere,” says Kate Keefe, marketing director at Waggener Edstrom. “Tweet-a-Beer is simply about sharing admiration and appreciation with a click when you can’t clink.”

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