Behind the scenes of the Obama’s PR machine

“You could be forgiven for thinking that the Obama White House is the most masterful image-making machine in politics since the Reagan era,” writes Richard Wolffe. “And you’d be half right.” But here’s an important difference: Obama doesn’t have an image-conscious message guy like President Reagan’s Michael Deaver. (Wolffe argues that David Axelrod and Robert Gibbs, Obama’s two West Wing “message guys,” are less concerned with images than …

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